LUH’s corporate identity (CI) ensures that the university’s image is uniform and recognisable. Among other things, it encompasses the logo, the characteristic colour palette and the fonts, and provides information about the brand origin and the visual language. The goal of the CI is the clear communication and visual depiction of the Leibniz University Hannover brand within and outside of the university. It presents the university as a modern, liberal-minded institution characterised by tradition and innovation.